Our best articles, guides, and how-to magic. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Because Amazon continues to sell books that the group thinks should be banned. Crocs 7. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. It just makes sense. By clicking Accept, you consent to the use of ALL the cookies. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. LinkedIn sets the lidc cookie to facilitate data center selection. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. / Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 @DouglasKBlair. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Native 5. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. These cookies track visitors across websites and collect information to provide customized ads. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. GLAAD rewrites the script for LGBTQ acceptance. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. We are who we know ourselves to be, and we are what we love. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Pride Month means something different to everyone. Maybe we could have a world where we could all just live. Content Expert at teambuilding.com. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. Remember, Pride Month is not about your business. It wont do your reputation any good. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. By now, brands understand that speaking up about social causes benefits them. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Donate now. 7 min read. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. Do I want my company to seem like, or to actually be, a safe space or ally? In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. June is LGBTQ+ Pride Month. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Here are a few things your company can do: 1. But Bean Box shows that sometimes it can be the right approach. Build your lists and convert drive-by web traffic into customers. Bidens Border Disaster Isnt Incompetence. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Some companies are avoiding outward statements for Pride Month. In other words, its always important to be genuine and practice what you preach. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Send hyper-personalized messages that convert. @DouglasKBlair Fortunately, its extremely easy to do that. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. I understand and agree to the Khoros Privacy Notice and Terms of Use. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. Have an opinion about this article? Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. So how can your campaign create an even greater impact in the community? All in one place. It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. GLAAD statement: "There can be no Pride if it is not intersectional". Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. How many of these companies work to implement real change for the LGBTQ+ community? This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Here is a look at our top dos and donts to help you celebrate Pride Month. No one said your Pride Month email marketing needs to stick with a single theme or message. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Douglas Blair Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? We are powerful because we have survived. Audre Lorde. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. The spirit of Pride is needed this month and all year long. Sure, its obviously still a marketing campaign. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. Call it out as such. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. May 24, 2022 Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. Bean Box 4. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. And how many are doing nothing, or even the opposite, behind closed doors? When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. Jun 23, 2022. The DREAM Act and fight for equal pay are LGBTQ issues. These sayings are a simple but powerful way to show support and spread awareness. And its also a big opportunity for brands. Want to view our regional site for New Zealand? Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. So it should be applauded for not shying away from specificity here. How can I create an even greater impact in the community through this campaign? YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? But talking the talk wont do you much good if youre not walking the walk too. WebPride Month means something different to everyone. Automate your marketing with best practice email and SMS workflows. If an employee expresses discomfort with group It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Why? Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. And theres another aspect that works well here. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level.